My Profile
Profile Summary
- 11 plus years of work experience in B2B and B2C business development and marketing of software solutions and products
- Single-handed ability with high team integrity to understand priorities of target buyers and attracting them with magnetized content
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Vice President – Digital
Marketing | Softcrylic Technology Solutions Pvt. Ltd
[Oct 2015 –
till date | www.softcrylic.com |Chennai]
Key Responsibilities
Responsible for building awareness for the brand, product and services offerings to the right target audience and generate quality leads for new business deals.
Marketing Manager – IBM Digital
Experience | IBM India Pvt. Ltd
[Oct 2014 –
Oct 2015 | www.ibm.com/in/en
|Bangalore]
Key Responsibilities
Responsible for driving marketing create, assist revenue for IBM Digital Experience Portfolio by creating highly impact sales collateral, marketing though leadership and engaging in social conversations digitally and personally via events and conferences.
Field enablement specialist | IBM
India Pvt. Ltd
[Jul’ 2010 – Sep’
2014 | www.ibm.com/in/en
|Bangalore]
Key Responsibilities
Ensuring IBM worldwide revenue and growth objectives are met by enabling the cross brand IBM field sales force with right set of communication, assets, collaterals for them to have high-impact client engagements. To integrate the disparate enablement activities in the world wide geographies by bringing consistent approaches across different brands, roles, geographies.
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Business Development Manager | Vavia technologies | [Oct’ 2009 to Jul’2010 |www.vavia.in | Bangalore]
Key Responsibilities
Assuming the complete Ownership of this Startup firm, working with the CEO hand in hand to generate new business, strategic alliances for “Digital Marketing services, Web design, SEO, SEM, Portals and social media strategies” by creating online presence, increased visibility and better reach to the straight audience by Internet Means.
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Sr. Executive – Business Development | i-Vista Digital Solutions [Feb 08’ – Sep 09’ | www.ivistasolutions.com |Bangalore]
Key Responsibilities
Interfacing with the business advisor and the CEO Directly and promote the key product “imorfus” an enterprise “Intranet” based collaboration suite and “Internal & External communication offerings” to the defined geographies and create recurring revenue. Also cross selling the company’s wide digital marketing services.
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Sr. Executive – Business Development | Vitage Systems [Jan 07’ – Jan 08’ | www.vitage.com |Bangalore]
Key Responsibilities
Directly reporting to the CEO as the First member in the newly formed division to start Software (ERP) consulting practice to spread the new initiative to established clientele and create the first set of customers for the 13 year old Organization.
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Business Development Executive| Intek Systems [Jul 04’ – Nov 06’| www.inteksystems.net | Republic of Maldives]
Key Responsibilities
Working hand in hand with the Country manager in generating revenue targets and promote the custom tailored software products like “ERP”, “SCM”, “HRM”, “POS” to wide range of industries. Manage sales and maintain good relation with clients in order to sustain the market leadership in defined aspects. Handle work allotment and administrative tasks.
Academic Qualifications
| EducationalQualifications | 2018 (Expected): Pursuing Ph.D in Marketing from GandhigramRural Institute. 2004: Master of Business Administration (Systems & Finance), Bharathiar University, India (Scored 64%). 2002: Bachelor of Science (Botany), Madurai Kamaraj University, India (Scored 76% with Distinction). |
| Training | Microsoft Office Specialist 2003 Diploma in Computer Applications (DCA) Certificate course in Desk Top Publishing, Graphics & Animation |